United Negro College Fund - Little Brother
Blog Entry #5.1 - Definitions
- What is a public service announcement (PSA)?
- Describe an example of a PSA you have seen before.
- What social benefit is promoted by the PSA you selected in question 2? (In other words, what are people supposed to do better or differently as a result of watching the PSA?)
- Nike's tagline is "Just Do It." In your own words, what is a tagline?
- Name another famous product or company and its tagline.
- What social issues do you feel strongly about?
Blog Entry #5.2 - TV PSA 1
Visit the Ad Council Campaign webpage. Pick a campaign that includes a television advertisement.
- Campaign Title:
- Advertisement Title:
- Web Address:
- What was the target audience of the PSA?
- What social benefit was promoted by the PSA?
- What was the “tag line” of the PSA?
- What organization sponsors this PSA?
- Describe what is shown/happens in the PSA.
- Describe what makes this PSA memorable.
Blog Entry #5.3 - TV PSA 2
Answer the same questions for another television PSA from a different campaign.
Blog Entry #5.4 - Print PSA 3
Answer the same questions for a print PSA from a different campaign.
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